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ABOUT

OUR STORY

Welcome to Gloss & Giggles, where beauty meets bubbly self-expression. We believe that makeup isn’t just about covering up—it’s about amplifying your personality, your mood, and the story you want to tell.

What started as a spark of creativity among two best friends has blossomed into Gloss & Giggles—a playful makeup brand rooted in nature, community, and self-expression. Disheartened by formulas laden with harsh chemicals and tired of one-tone “beauty standards,” we set out to create a collection that feels good on your skin, looks cute on your vanity, and empowers every person to showcase their true colors.

What Makes Us Different

  • Naturally-Driven Formulas
    Crafted with plant-derived ingredients (think nourishing shea butter, antioxidant-rich botanical oils, and gentle color-boosters), our products care for your skin as much as they color it.

  • Cute & Conscious Aesthetics
    From pastel-pop tubes to giggle-worthy names, every detail is designed to spark joy. All of our packaging is fully recyclable or refillable—so you can look good and feel good, too.

  • Shades for Every Story
    Whether you’re chasing “sunset coral,” “moody mauve,” or “electric lilac,” our diverse palette offers 30+ variants to match any mood, skin tone, or style.

OUR VALUES

PLAYFULLNESS

Beauty should be fun! We infuse whimsy into everything we do.

INCLUSIVITY

Makeup is for everyone. We champion diversity across shades, identities, and styles.

SUSTAINIBILITY

  • Clean beauty shouldn’t cost the Earth. We’re committed to eco-friendly sourcing and zero-waste practices.

OUR PHILOSOPHY

To transform makeup from mere color into a confident voice. We believe every swipe of gloss, dab of blush, and flick of liner is an opportunity to celebrate individuality. By combining clean-powered formulas with whimsical packaging and an inclusive shade range, Gloss & Giggles invites you to bold-face express who you are—no filters needed.

“Because your makeup should make you smile.”

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